My WordPress website is slow, is the comment I am hearing from a new potential client.

They’re looking for someone to help them manage their small business site, and the articles that they are reading, keep telling them to test their website.

They should check their site performance with a particular tool, and the load time should be below a specific measurement.

I find it funny that we have become so impatient that a load time measured in milliseconds can mean that we are willing to go to another site.

Poppycock.

If the site starts to load and you can see that the connection is going to work, you wait for the result. If the site is broken or has errors or the formatting and layout are not responsive on your phone, sure, show me the next site, “get me outa here.”

As a test, I took the reference testing site: https://app.wpspeedfix.com and measured my website and hosting against their preferred hosting companies to see what the fantastic increase in performance would bring.

All my measurements are from Sydney, Australia. The measurement site informs me that my website hosted outside of Australia would take an extra second to respond.

Being the busy bloke that I am, I thought even I could cope with an extra second of my time, so let’s check.

I tested my site – https://cjtech.com.au – from Sydney Australia, hosted on a shared hosting environment in America and secured by Sucuri Firewall.

No Surprise it has the following warnings and response.

  • Danger Danger, Load Time Over 5 seconds: 7.759s | In a perfect world, we want the site loading in under 1 second. On good quality hosting on a well-optimized site, with a content delivery network (CDN) we’d expect to see load times site between 600-800ms in the country the site is hosted in. Internationally this number would be 0.5-1 second higher.
  • No Next-Gen image file formats detected. (**this can be wrong if you don’t have many images)
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Now I tested the hosting provider’s websites to see if hosting with them, (with their excellent quality hosting on a well-optimized site, with a content delivery network (CDN) would be a vast improvement).

I don’t know what my costs would be to change to the new hosts, but lets first see if the effort would be worth it. I figure that using their high-quality everything would at least reduce my time by another second, and for the added expense, maybe 2 seconds?


The first recommended hosting environment was https://www.siteground.com

  • Site Load Time: 5.967s | Error Message: We expect to see TTFB to sit between 0.1-0.2 seconds (100-200ms) in the country where you’re hosted and 0.2-0.5 (200-500ms) internationally.
  • DNS Resolution Time: Over 100milliseconds | Ideally your DNS resolution time should be consistently in the 10-20ms range if you’re using a good quality DNS host…….
  • Connection to your page: over 100ms: Usually when this metric is high there’s a network error, your hosting is broken or you’re on bad hosting. Geographic distance also impacts this metric so keep that in mind.
  • HTML Time was Over 1 second | Your HTML needs to download before your site will render so the faster this happens the faster the actual AND perceived load time will be for your visitor……..
  • Danger Danger, Load Time Over 5 seconds: | In a perfect world we want the site loading in under 1 second. On good quality hosting on a well optimized site, with a content delivery network (CDN) we’d expect to see load times site between 600-800ms in the country the site is hosted in. Internationally this number would be 0.5-1 second higher.

The Second Recommendation was to use https://www.cloudways.com

  • Site Load Time: 7.494s | Error Message: We expect to see TTFB to sit between 0.1-0.2 seconds (100-200ms) in the country where you’re hosted and 0.2-0.5 (200-500ms) internationally.
  • HTML Time was Over 1 second | Your HTML needs to download before your site will render so the faster this happens the faster the actual AND perceived load time will be for your visitor……..
  • Danger Danger, Load Time Over 5 seconds: | In a perfect world we want the site loading in under 1 second. On good quality hosting on a well optimized site, with a content delivery network (CDN) we’d expect to see load times site between 600-800ms in the country the site is hosted in. Internationally this number would be 0.5-1 second higher.
  • No Next-Gen image file formats detected. (**this can be wrong if you don’t have many images)

The Third Recommended hosting environment was https://wpxhosting.com/

  • Site Load Time: 6.647s | Error Message: We expect to see TTFB to sit between 0.1-0.2 seconds (100-200ms) in the country where you’re hosted and 0.2-0.5 (200-500ms) internationally.
  • DNS Resolution Time: Over 100milliseconds | Ideally your DNS resolution time should be consistently in the 10-20ms range if you’re using a good quality DNS host…….
  • Connection to your page: over 100ms: Usually when this metric is high there’s a network error, your hosting is broken or you’re on bad hosting. Geographic distance also impacts this metric so keep that in mind.
  • HTML Time was Over 1 second | Your HTML needs to download before your site will render so the faster this happens the faster the actual AND perceived load time will be for your visitor……..
  • Danger Danger, Load Time Over 5 seconds: | In a perfect world we want the site loading in under 1 second. On good quality hosting on a well optimized site, with a content delivery network (CDN) we’d expect to see load times site between 600-800ms in the country the site is hosted in. Internationally this number would be 0.5-1 second higher.
  • No Next-Gen image file formats detected. (**this can be wrong if you don’t have many images)

So in conclusion, do your own testing, don’t get sold on an expensive solution if you are just trying to show the world that your business exists.

Spend your money on website security so that your website stay’s available to your customers.

Ask yourself what the purpose of your website is. If you have an eCommerce website that has hundreds and thousands of transactions every month, then yes, absolutely spend the money on performance. Your bank balance depends on it. 

If you are a plumber, or an electrician or a small service business, and the purpose of your website is business validation, 

(being visible to prospective customers to prove that you have a real business and can service their needs), 

 you don’t need to spend all of your money on dedicated hosting. Spend it on marketing your business and making a profit.