SEO TOOL BOX | Best Practice Ideas

What’s Important On Your Page

In most cases, people will search for a subject using Google and come up with a list of pages for them to follow. If this is the case for you, the most important part of your page is the title.

The Title:

The title needs to explain what the page is about. It is the first thing anyone will see, to determine if they want to continue to your page.

The SLUG / URL

The next item on the Google Search block is the URL (slug). The link address of the page that the link will take you too. Make sure it is relevant to the title. If the subject is about “cupcakes” and the link goes to “car wash”, people are not going to trust where you are trying to take them. The link should be https://. If it isn’t, then you need to get a security certificate, contact me via the call back request form if you need help with this.

The Meta Description

The next lines make up the “Meta Description”. Write a descriptive text about the subject. Make sure it is relevant and to the point. Don’t make the same title or description for all of your pages. It will come back to bite you. Each page should have a unique title and unique description. If there is nothing unique about your page them you have “Duplicate Content” and Google will punish you for this.

Photos and Images

Photos and images are an important part of your website. There are 2 rules to follow to get the most value out of an image.

Image Rule 1.
The image size must be small. The larger the image, the longer it will take to load. Use an image program to shrink the image to the exact size required on the page. Reduce the resolution or dots per inch (dpi) to a screen resolution not a print resolution. Printing can use up to 1200 dpi for precision quality printing. A screen only needs 72dpi. I use gimp to manipulate my images and always use the “save for web” plugin to manipulate the images for the web page.

Image Rule 2.
Images have text. Each image on your website can give Google more clues about the page by using the text attached to the image. Each image has a Title tag, Alt Text, Description and caption. Make sure that an important image includes the text identifiers that will assist the search engines to better identify the page.

Internal Links

Google measures where your page directs the reader. If you have no linked directing your reader, then you are stopping the Google Bot from discovering the rest of your site. This is bad. A great place to understand linking this is to look at Wikipedia. You will notice on all the Wikipedia pages they have many links to other Wikipedia pages. Google Bot can spend its entire life roaming around Wikipedia.

What’s Important Off Your Page

The most important SEO condition away from your site is the connection to your site. Having a connection is great, having a great connection is better.

A great connection is a link to your page that has a title about the function of your page, not just the name of your page.

example: I have a link to download our SEO checklist.

The link could just say “Download”. Great, this is a connection.
The link could say “SEO Checklist Download” this is a great connection.

 

The more great connection from off your page will identify authority on your page.

Site SEO Strategy

Contact Details

Webpage Details

Anchor Text / Link Strategy

Internal Backlinks are as important as external Backlinks

Ideas and Changes

The Competition